How to Send Personalized Emails to Customers with We Supply?

1. Overview

Personalized emails are a powerful way to improve customer engagement and enhance the post-purchase experience. With WeSupply, you can customize transactional and notification emails using dynamic variables (like customer name, order number, or product details) to create a tailored experience for each shopper.

This guide explains how to configure and send personalized emails within the WeSupply platform.

2. Pre-requisites

Before setting up personalized emails, make sure that:

• Your WeSupply account is active and integrated with your eCommerce platform (Shopify, Magento, WooCommerce, etc.).
• You have access to Email Templates in your WeSupply Admin Panel.
• The customer data (name, email, order details) is properly synced into WeSupply.

3. Step-by-Step Instructions

Step 1: Select the Orders

1. Begin by identifying the orders you wish to communicate about.
2. Navigate to your We Supply dashboard and locate the orders you want to address.
3. Click on the box next to the order number.
   Note: you can select multiple orders at the same time.
   

Step 2: Contact Customers

1. Look for the "contact customers" button on the top right corner of your screen.
   

    

Step 3: Compose Your Email

1. Type in your email subject and your message.
   

Step 4: Send Your Email

1. Once you've carefully crafted your email, it's time to hit the Send button
   

4. Examples / Best Practices

• Keep it human: A simple “Hi John, your order #12345 is on the way!” feels more personal and engaging.
• Highlight key details: Include delivery date estimates, tracking links, or return instructions in a personalized format.
• Stay on brand: Match the tone and design of your emails with your brand voice and guidelines.
• A/B test personalization: Try different variations of subject lines and greetings to see what resonates best with customers.

5. Troubleshooting / FAQ

Q: Do personalized emails affect deliverability?
A: No. As long as you have SPF/DKIM/DMARC configured correctly, deliverability should remain stable.

By following these steps, you can easily configure personalized emails in WeSupply, making your communications more engaging, professional, and customer-friendly.