Understanding and Adding Alt Tags to Improve Accessibility and SEO

1. Overview

This article explains how Alt Tags (alternative text) work within the WeSupply platform and why they are an essential component for both accessibility compliance and search engine optimization (SEO). By adding Alt Tags to images, you ensure that customers using assistive technologies can understand your visual content, while also helping search engines better interpret and index your website images.

2. Pre-requisites

Before adding Alt Tags in WeSupply, ensure that:

• You have admin access to your WeSupply account.
• You know which images (such as logos or banners) you want to optimize.
• The images are already uploaded or embedded in your WeSupply pages, email templates, or tracking experiences.

3. Understanding Alt Tags in WeSupply

Alt Tags are short, descriptive text attributes added to images to describe their appearance or purpose. They serve two primary purposes:

• Accessibility: Screen readers use Alt Tags to describe images aloud for visually impaired users.
• SEO Benefits: Search engines rely on Alt Tags to understand what an image represents, which improves your site’s visibility in search results.

Within WeSupply, Alt Tags can be added to images used across multiple areas — including branded pages, banners, and email templates — allowing you to maintain both accessibility and brand consistency.

4. Examples / Best Practices

• Be descriptive but concise: Instead of “image1.jpg,” write “Customer holding a package from BrandName.”
• Include relevant keywords naturally: Avoid keyword stuffing; prioritize clarity.
• Use Alt Tags for all key visuals: Apply them to banners, logos, and marketing images that appear in tracking pages or notifications.
• Keep it consistent: Align your Alt Tag strategy with your overall SEO and content accessibility policies.

Example:

Bad: alt="image"
Good: alt="Customer unboxing a WeSupply package showing tracking updates"

5. Troubleshooting / FAQ

Q: Do Alt Tags display to customers directly?
A: No. Alt Tags are invisible to sighted users but are read by screen readers and indexed by search engines.

Q: What happens if I don’t include Alt Tags?
A: Without Alt Tags, your website may be less accessible to users with disabilities and could miss SEO ranking opportunities.

Q: Can I bulk edit Alt Tags in WeSupply?
A: Currently, Alt Tags are added manually per image, ensuring precise and descriptive customization.

Q: Where are Alt Tags most important?
A: Focus on images that represent key brand visuals — such as the logo, banners, and featured product images on your tracking and return pages.

In summary: Adding Alt Tags to your WeSupply images enhances both customer accessibility and SEO performance. This simple yet powerful optimization ensures compliance, improves visibility, and creates a more inclusive experience for every user.