Nowadays, in this ongoing pandemic environment, e-commerce businesses and retailers across the globe coordinate their efforts in the direction of adopting both BOPIS (Buy Online, Pickup In-Store) & BOPAC (Buy Online Pickup at Curbside) post-purchase strategies.
If a while back nobody could see that the entire post-purchase would expand in so many directions, however, today all major retailers compete to deliver their customers the finest experience when it comes to ordering processing time, in-store pickup, and curbside pickup.
Time is money for shoppers and businesses alike, and the past year made clear that having an omnichannel shopping system really makes the difference.
The In-store & Curbside Pickup strategies just make the shopping experience much more convenient and comfortable for everyone, being simply two extra delivery methods of order fulfillment to get your products to your customers.
‘’Curbside pickup should not be seen as just a niche trend to sustain retail operations during the height of COVID-19. Adobe Analytics reports that curbside surged 208% in the first three weeks in April compared to the year before. With that in mind, it's important to think about BOPAC beyond the behind-the-scenes logistics and carefully create the best possible customer experience to maximize what should be an incredibly impactful yet short and sweet interaction.’’ - Retail Customer Experience
While the Buy Online Pickup In-Store & Curbside Pickup functionality has quickly started to be considered a customer expectation and major retailers adopt such e-commerce strategies to stay on the wave, the truth is that some are still far from offering a happy post-purchase experience.
For conventional retailers that stick to old-fashioned shipping methods, it’ll be just harder and harder to catch up with new trends and approaches. The mindset that customers will always be there doesn’t really help these days, as now it’s easier than ever to lose your customer’s loyalty. As easy as a click away!
But who wants a one-time customer instead of repeat purchases when the digital environment is so growing so fast? 2021 is the perfect timing for building and maintaining your brand loyalty!
It seems that ‘’Retailers are accelerating the move to “phygital” — the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits.’’ - Retail TouchPoints
For brands that have already implemented the latest SaaS features in terms of In-Store and Curbside Pickup, the results are jaw-dropping!
In fact, according to DigitalCommerce360, "Curbside pickup sales, which Target terms Drive Up, grew 600% year over year. Online orders picked up at stores jumped 70% from 2019." So how cool is that?
As the number of orders placed online increased a lot over the past year, this new trend tells us that most customers prefer to shop online from home enjoying all those extra delivery methods. They can choose if they want to pickup their orders inside a specific store, at curbside pickup, or simply shipped them to home.
To help you meet your customers' expectations and needs, WeSupply brings all orders regardless that it’s placed online or in-store in one centralized location. This will help your customers and store associates decrease the proof of purchase issues, making the shopping experience more convenient for everyone.
We identified the pain-points of today's online shopping and created a centralized place where all store associates can easily track and see all orders that were requested to be picked-up curbside. We connected Magento MSI to WeSupply and your team can work more efficiently and organized.
Key benefits of using In-Store Pickup for your brand:
- increase customer choice
- decrease shipping costs & shopping anxiety
- decrease shipping time
- better inventory management
- decrease operation costs
- extra purchases
- increase customer reviews
- increase customer retention & brand loyalty
WeSupply will notify your customers via Email and SMS as soon as the order is ready to be picked up. Detailed instructions will include pickup location, directions, and instructions. The customer will just simply head to the guest service and verify a one-time PIN code for pickup. As simple as that!
Learn more about how you can set up the In-Store Pickup functionality into WeSupply here:
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